Marketing as an Act of Care.
Redefining the Patient-Provider Connection.
In the healthcare space, a “click” is more than a metric—it is a person seeking help. We started WellFramed Media because we saw a disconnect: brilliant practitioners were being overshadowed by loud marketing that lacked substance.
We bring a Stoic approach to digital strategy. We don’t rely on guesswork or vanity metrics. Instead, we use a data-driven framework to build digital authority that feels as professional and ethical as the medicine you practice. Whether your roots are in Western clinical excellence or the holistic traditions of the East, we frame your mission so it resonates with the patients who need it most.
The WellFramed Difference
Why healthcare leaders trust us to frame their visibility.
Beyond the Algorithms
Outside of marketing, I’m a proud mom, avid traveler, dance enthusiast, photographer, and lifelong creative.
I believe strategy should feel human.
I believe data should serve people.
And I believe healthcare brands deserve marketing that is both compliant and compelling.
If you’re ready to grow with clarity, integrity, and strategy that actually converts — I’d love to collaborate.
Let’s build something visible.
Jaclyn McKeown
Hi, I’m Jaclyn McKeown.
I’ve spent the last decade living at the intersection of strategy, search, and storytelling — helping brands get seen in the moments that matter most.
With a Bachelor’s Degree in Strategic Communications from Temple University and 10+ years in marketing, I’ve worked everywhere from fast-moving startups to large corporate healthcare marketing agencies. For the past four years, I’ve specialized in pharmaceutical SEO — leading strategy and execution for global brands including AstraZeneca, GSK, Novartis, and Sanofi.
That means I understand healthcare marketing at every level: the compliance, the complexity, the competition — and how to win within it.
But I’ve also partnered with small and medium-sized healthcare practices who don’t have global budgets or in-house teams — and who deserve to show up just as powerfully online.
I’ve seen both worlds.
And I know how to bridge them.
Why WellFramed Media Exists
I started WellFramed Media from a place of curiosity — and courage.
When I first entered the SEO world, I didn’t think I was “tech-savvy enough” to succeed. The industry felt intimidating, fast-paced, and often male-dominated. But instead of stepping back, I leaned in. I learned the technical side. I mastered the strategy. I built results. And somewhere along the way, I fell in love with the power of search.
SEO isn’t just traffic. It’s visibility. It’s access. It’s being found at the exact moment someone needs what you offer. As someone who has faced my own health challenges — and worked deeply inside pharmaceutical and healthcare marketing — I realized something important:
Brilliant healthcare providers are out there changing lives… but too many of them are invisible online. Dentists. Therapists. Wellness practitioners. Specialists. Incredible at what they do. Hard to find when it matters most.
That’s the gap I wanted to close. WellFramed Media was born from the intersection of corporate-level healthcare expertise and a genuine desire to help the healers be seen.
Ready to Frame Your Future?
Let’s transition your practice from “searching for patients” to “serving them.